Design and Graphic Design advice, case studies and articles to help grow your business

Hi Email Gallery

Season’s greetings, and welcome to the December Liquid Newsletter. This month we dare you to take a new tack to success. We show you what we mean by highlighting some branding case studies where companies have done it brilliantly; how Hallmark adapted to a new era of sending greetings; and how Virgin Blue successfully built their brand around being different. In the meantime, have a safe and happy New Year.

Kind Regards
Sue

It pays to be different!

Build a story around a key point of difference and you can create a niche in your market that is hard for a competitor to imitate. If you constantly reinforce this core difference you will own that space. To achieve this you have to think beyond your standard core benefits and focus on some unexpected qualities. It may seem a tough thing to do, but Virgin Blue is a great example of how they did things differently in the highly competitive airline industry and succeeded spectacularly. Read more...

By focusing on the emotion of flying with Virgin Blue they have built a brand around fun, wit, cheekiness, passion and warmth.

Hallmark keeps their brand relevant

Hallmark has been amazingly successful in a society that is rapidly moving away from sending greeting cards in the traditional sense. They have survived by keeping to their core brand values of trust, empathy, caring and amusement whilst innovating and staying relevant with the use of technology. Read more...

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