Quick tips for a strong summer finish
Featured expert: Jed Tank talks clean code
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Eservices in Australia
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Quick Tips for a Strong Summer Finish
GET INSPIRED
Try out these fun ideas for adding more
bright patches to your summer email program.
•  Promote in-store services, sales or events. When your subscribers
   are out and about this summer, make sure one of their stops is your
   store. Add banners or submessages to invite them in.
•  Become part of the summer story. Carve out a fun place for your
   brand in subscribers' everyday activities. Promote a vacation photo
   contest, offer a packing checklist or seasonal uses for your products.
•  Keep an eye on the weather and current events. Write relevant copy
   to let your subscribers know that you're in tune with what's going on.
   The more localized, the better, but anything timely will resonate.
Summer started at a snail's pace in Seattle, so we're rooting for a
solidly sunny finish to the season ourselves. Make sure you have time
to get out and enjoy the season!
Herr Tank
Featured expert: Jed Tank, Lead Developer
Jed talks clean code
When coding an email, it is important to have a good system for testing & debugging. The foundation
of this system is creating organized code, and then understanding the variability between browsers and email platform combinations. It's difficult to understand rendering nuance without thorough testing, and hard to effectively test and debug without consistent and organized code. So, keep the code clean!
make it pop
What does it take to make it pop?
Find out! We blog here:
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